Horizon Brands (archive-1730466399): Social Media Strategist
Horizon Brands (archive-1730466399)
Headquarters: Bucharest, Romania
URL: https://www.horizonbrandsgroup.com (archive-1730466399)
Ready to Build the Next Big Thing? Join Horizon Brands on Our $1 Billion Mission! Fresh off the sale of our 8-figure brand, we’re embarking on our boldest challenge yet: building multiple 9-figure brands and redefining the CPG industry. Our goal? To launch game-changing brands that will collectively generate over $100 million in annual sales.
If you’re ready to push boundaries, think beyond limits, and be part of a fast-paced, innovative journey toward a $1 billion valuation, we want to hear from you. Let’s create something extraordinary—together.
Key Responsibilities:
1. Cohort Development
- Identify and define specific consumer cohorts based on brand objectives, audience demographics, and consumer behavior data.
- Develop strategies tailored to different cohorts, considering their unique preferences and how they interact with various social platforms.
- Continuously refine cohort definitions using data insights and market research to ensure content remains relevant and engaging.
2. Content Strategy and Guidance
- Develop and communicate content strategies to influencers and brand ambassadors, ensuring they understand the nuances of different social media platforms (e.g., TikTok’s short videos, Instagram Reels, YouTube Shorts).
- Provide clear briefs and creative direction, including key messages, desired outcomes, and platform-specific guidelines.
- Stay updated on social media trends and provide brand ambassadors with fresh and engaging ideas to keep content relevant and compelling.
3. Data Analysis and Insights
- Analyze performance metrics of content produced by influencers and ambassadors, using insights to refine strategies and improve outcomes.
- Implement post-creative strategy (PCS) by reviewing audience feedback and engagement data and sharing insights with content creators to guide future projects.
- Use analytics to inform decisions about which types of content to amplify and where to allocate resources for maximum impact.
4. Amplification and Paid Media
- Identify high-performing content created by influencers and amplify it through strategic ad campaigns.
- Oversee paid social media strategies, ensuring content is effectively distributed to target audience segments.
5. Collaboration and Relationship Management
- Build and maintain strong relationships with brand ambassadors and influencers, acting as the main point of contact for content-related inquiries and support.
- Host regular check-ins with content creators to provide feedback, discuss new ideas, and align on upcoming campaigns.
- Coordinate cross-functional efforts between marketing, creative, and social media teams to ensure cohesive messaging.
6. Brand Building and Consumer Engagement
- Develop strategies to ensure content created by influencers enhances brand relevance and builds trust with the audience.
- Monitor cultural trends and audience preferences to guide content direction and maximize engagement.
- Utilize cohort development to tailor content strategies for specific demographics, ensuring messages resonate with different audience segments.
Qualifications:
- Minimum of 3 years experience in social media strategy, influencer marketing, or related fields.
- Strong understanding of platform-specific content strategies and how to guide content creators effectively on TikTok, Instagram, Facebook, YouTube, and LinkedIn.
- Proficient in using analytics tools (e.g., TikTok Analytics, Instagram Insights, Google Analytics) to evaluate performance and inform strategy.
- Experience managing relationships with influencers, brand ambassadors, or external content creators.
- Excellent communication and leadership skills to inspire and guide content creators.
- Ability to work in a fast-paced, dynamic environment and stay ahead of social media trends.
- Willing to work ES time zone.
- Familiarity with brandformance strategies (balancing brand building and performance marketing).
- Knowledge of interest-based algorithms and how to leverage them through influencer collaborations.
- Experience in coordinating multi-platform campaigns and optimizing content for maximum impact.
- The opportunity to develop your team of brand ambassadors and influencers.
- You will be working with several brands in the CPG space.
- Expert knowledge from highly experienced Amazon Sellers, ranking among the top 1% of FBA Sellers worldwide.
- Working with us will be a significant learning experience. We are committed to fostering the professional growth of our team members, empowering them to excel in their careers, whether within our company or beyond.
- Competitive compensation increases as you advance with the company, plus twenty-one days of paid vacation.
- Stability and long-term opportunity – we have over nine years of success, with most of our team members staying for over five years. Your strong performance can lead to great success in this company.
To apply: https://weworkremotely.com/remote-jobs/horizon-brands-archive-1730466399-social-media-strategist
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