Baymard Institute: Product Marketing Manager
Baymard Institute
Headquarters: Denmark
URL: https://baymard.com/
About This Role
Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform (see baymard.com/research) that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-commerce companies. We’re fully distributed, with ~50 team members spanning America and Europe, all committed to advancing e-commerce UX.
As Baymard’s Product Marketing Manager, you’ll lead go-to-market plans for new research features and product launches—ensuring our positioning and messaging resonate with the right audiences. By crafting compelling product narratives, developing targeted promotional strategies, and championing a consistent brand voice, you’ll help drive awareness, adoption, and ongoing engagement. Alongside Sales, Product, and Research teams, you’ll also shape sales enablement resources, contribute to educational content, and guide product improvements that stem from user feedback.
While analytics and user insights will inform many of your decisions, this position emphasizes creative storytelling and value-driven marketing just as much. You’ll blend qualitative and quantitative inputs to refine buyer personas, position Baymard’s offerings against competitor products, and ensure that customers fully understand how our research translates into tangible performance benefits.
About You
You excel at translating complex insights into accessible, engaging product narratives. Whether it’s drafting key messaging, planning a feature launch, or collaborating with content teams, you focus on highlighting real-world value for customers.
You’re a natural collaborator who enjoys partnering across disciplines — whether working with the Product team to influence the roadmap, providing Sales with meaningful collateral, or conveying user needs back to Research. At your core, you believe that user-centricity is key to successful marketing, and you’re adept at balancing both data-driven and creative perspectives.
You also possess an experimentation mindset, viewing each campaign or launch as an opportunity to learn and iterate. You’re comfortable adapting your strategies based on qualitative feedback, A/B testing results, or broader industry shifts, all to ensure Baymard remains the go-to authority in UX research.
Qualifications
- 4+ years of experience in product marketing (preferably freemium B2B SaaS)
- Exceptional communication skills, with a track record of producing compelling customer-facing messaging
- Ability to blend qualitative and quantitative findings into clear, actionable marketing strategies
- Proven collaboration with Sales, Product, and Customer Success teams to align initiatives and drive adoption
- Familiarity with relevant marketing tools (e.g., Google Analytics, HubSpot) for tracking performance and user behavior
Nice-To-Haves
- Experience marketing to e-commerce or UX research audiences
- Background in product-led growth, lifecycle marketing, or in-app guidance
- Previous work with refining buyer personas or ICP definitions for niche B2B segments
Details
- Location: This is a remote, full-time position from either America or Europe. (US West Coast: you will have to be available from 6 AM Pacific Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)
- Salary: In accordance with qualifications.
- Start Date: As soon as possible.
- Language: Fully proficient in written and spoken English.
- Travel: Limited; expect only 0-2 weeks of travel each year.
- Company: Learn more about Baymard’s work culture and values here.
How to Apply
- A cover letter (1-2 pages; PDF) – describing how you fit the role and qualifications. (Required.)
- A resume (PDF) or a link to your LinkedIn profile. (Required.)
Send the above to job+productmarketing@baymard.com.
(All applications and materials are treated confidentially.)
(All applications and materials are treated confidentially.)
Deadline is March 10th, 2025 (end of day).
Sincerely,
Joseph Waddington, Marketing Lead at Baymard Institute Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1-year access to a Baymard Premium ‘Comprehensive’ plan (normally $2,388/year).
Joseph Waddington, Marketing Lead at Baymard Institute Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1-year access to a Baymard Premium ‘Comprehensive’ plan (normally $2,388/year).
To apply: https://weworkremotely.com/remote-jobs/baymard-institute-product-marketing-manager
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