LatHire: Paid Ads Specialist
LatHire
Headquarters: Delaware, US
URL: https://www.lathire.com
Responsibility: Drive return on ad spend through paid ads for e-commerce clients
In this role, you’ll manage a diverse portfolio of clients from onboarding to continuous growth, creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy, you’ll be responsible for achieving key metrics, such as CAC, NC-ROAS, eROAS, and ad spend targets.
In this role, you’ll manage a diverse portfolio of clients from onboarding to continuous growth, creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy, you’ll be responsible for achieving key metrics, such as CAC, NC-ROAS, eROAS, and ad spend targets.
Main Accountabilities:
- You will ensure success of clients within your POD by executing on paid media strategy;
- You should feel comfortable auditing an ad account and using the data collected to inform an ad account strategy;
- You will work with the Growth Strategist to establish a paid social strategy centred around client objectives;
- You will use ad account and Triple Whale data to inform ad account optimisations;
- You will effectively test creative created internally and externally;
- You will report to the Growth Strategist on key learnings, bottlenecks, and future direction of an ad account;
- You will ensure each action we take in an ad account is centred around objectives and KPIs the Growth Strategist has established;
- You will report on performance by communicating this with the Growth Strategist and weekly/monthly client reports.
You…
- Have at least two years of experience in running paid social advertising on Meta
- Are remaining at the forefront of paid social and using your insights to service clients with
- Have a great understanding of effective paid social testing and scaling approaches
- Have strong analytical skills with experience in data-driven decision-making
- Have a lot of experience in using ad account data to inform day-to-day ad account changes and optimisations
- Are highly organised and can ensure thorough ad account hygiene through your ad account structure and naming conventions
Experience & Skills:
- At least two years of experience running Meta and TikTok Ads at a high level for e-commerce brands
- Preferably, prior agency experience or experience in a 7-8 figure e-commerce brand
- Strong understanding of Shopify and DTC e-commerce
- Exceptional research skills to adapt quickly to varied client needs
To apply: https://weworkremotely.com/remote-jobs/lathire-paid-ads-specialist
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